Visual ID + Design System | Sears Home Services

Foundations

The Sears Home Services Visual ID and Design System were built to establish consistency and scalability across brand touchpoints—beginning with CRM. Initially focused on email, the system laid the foundation to support future applications. Figma components were optimized for speed, flexibility, and brand integrity.

The system includes:

  • Grid-based core layouts for consistent hierarchy and rendering

  • Modular HTML master template, personally built

  • Full suite of type styles labeled by role and device context

  • CTA components with tokenized spacing and sizing

  • Accessible color palette

In Action

While grounded in design theory, this system was built for real-world performance—especially in the fast-paced CRM environment.

Email modules were designed for flexibility, scalability, and consistency. Every element was engineered to reduce developer guesswork and preserve design intent. The layouts adhere to:

  • An 8-point grid system for reliable rendering

  • System principles that guide responsive HTML builds

  • Typography and spacing logic to preserve hierarchy