Case Study | HP U.S. Store Email

LEGACY DESIGN | The Problem

  • The brand’s email suite aesthetic didn’t match their brand, Visual ID, or the U.S. Store’s look and there was no established design system

  • They needed an updated suite that was in line with the vintage-inspired branding and VisID, and that incorporated a hint of the store’s sleek, modern look

  • Templates needed to accommodate product auto-population, a consistent need in their campaigns

NEW DESIGN | The Solution

  • I created a suite that was in line with the branding and VisID, with a nod to the store’s look

  • I built a Figma email design system, which laid the foundation for the holistic email suite that ensured uniformity, seamless rendering, and ease of bulk editing

  • I accounted for dark mode and accessibility more thoroughly than the legacy suite had done

Legacy Design | Triggers

New Design | Triggers

Legacy Design | Weekly

New Design | Weekly

Light Mode

Dark Mode

Light Mode

Dark Mode