As the senior design manager and email designer for Sears Home Services, I led the email marketing team through two major email suite design upgrades.

Phase I was focused on pushing the suite’s design into a more current and competitive aesthetic, and taking steps toward making the emails accessible. Throughout templates, type was resized and contrast was adjusted to meet ADA standards. I also evolved the look of the emails to be more in line with the brand’s established site and landing pages.

Phase II was focused on creating a design system for the email. It was built on an 8-grid system to ensure uniformity across templates and efficiency in workflows. Further accessibility advancements were also made, including optimization for dark mode.