Ellis
Golub
Brand Architect | Systems Thinker
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
HP U.S. Store
Sears Home Services
bird dogs
Design Systems
FOCUS AREAS
-
The emotional and visual foundation of how a brand is recognized, remembered, and felt.
-
The full visual system – logo, color, type, and imagery – that creates a consistent brand look.
-
Reusable libraries of components and guidelines that ensure scalable, on-brand design.
-
The look (UI) and feel (UX) of a product, crafted for clarity, ease, and engagement.
-
The visual structure and coded framework that make marketing emails effective, accessible, and reliable.